The Keller Williams model is built around the premise that associates should be treated like stakeholders because together, everyone achieves more.
Wealth Building
Spread the Word and Build a Stream of Income
Through our profit share (US & Canada) and the growth share (Worldwide) programs, Keller Williams recognizes and rewards associates for helping to grow the company.
Keller Williams agent partners have shared more than
$1 BILLION
to date since 1997.
Associate Leadership Council
Built on the philosophy that people matter most, our associates have a strong voice in guiding the business through their local Associate Leadership Council (ALC). Comprised of top agents and management, the ALC meets on a monthly basis to direct decisions on how their local office operates.
WI4C2TS
The Keller Williams belief system the WI4C2TS, play an important role in bringing like-minded individuals to the company and influence the decisions made at all levels of the organization.
There are no secrets and Keller Williams Realty. Every associate has a stake in the financial success of Keller Williams so every associate has the right to see the numbers reflected in their market center’s operations.
A Cultural Case Study
“Keller Williams believes that agents are stakeholders in the success of the market center and therefore should share in decision making. Together, they [top agents and office leadership] jointly make office decisions relating to financial planning, recruiting and retention, marketing and advertising, training, technology, social events, and philanthropic giving.”
– Stanford University
RED Day
Introduced in 2009, RED Day, which stands for Renew, Energize and Donate, is Keller Williams Realty's annual day of service. Each year on the second Thursday of May, associates celebrate Mo Anderson's birthday by spending the day away from their businesses serving worthy organizations and causes in their communities. RED Day is just another example of our commitment to each other and to the cities and towns where we live and work.
KW Kids Can is an educational nonprofit founded to engage the next generation of entrepreneurs and world leaders in conversations that matter. Our learning program teaches young adults how to gain their edge in an increasingly competitive world. Students walk away with concrete tools that help them pursue the life they desire.
KW Cares is a 501(c)(3) public charity created to support Keller Williams associates and their families with hardship as a result of a sudden emergency. Hardship is defined as a difficult circumstance that a person or family cannot handle without outside help. The charity is the heart of Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where Keller Williams associates live and work.
The KW Wellness program encourages associates to live balanced and healthy lifestyles by ensuring that their physical and emotional well-being are supported. Our program is administered through Wellness Ambassadors, who drive initiatives in their market centers.